Social Media Coordinator
Location: Avalon Beach, NSW 2107
Type: Full-Time with flexible work options
About NMJ
Natalie Marie Jewellery was born in 2012 from a passion for the craft. At the core of what we do is a dedication to traditional, superior craftsmanship, a focus on sustainability and high-quality materials, and a commitment to our own unique style.
We believe that jewellery is both art and an investment, and as such, we take pride in every piece we create at NMJ. We make each piece to order—a conscious decision that allows us to minimise our footprint on the environment and gives us the opportunity to connect with clients on a deeply personal level. Our clients, our team, and the part we play in their story are at the heart of everything we do.
About the Role
As our Social Media Coordinator, you’ll be responsible for planning, developing, and executing NMJ’s organic social media strategy. You will curate and create engaging, innovative content across Instagram, Facebook, Pinterest, LinkedIn, TikTok, and YouTube to amplify brand awareness, grow our community, and drive organic sales.
Working closely with the marketing team, you’ll play a key role in influencer and PR campaigns, social engagement, and identifying opportunities to elevate NMJ’s presence both locally and internationally. This role is perfect for a creative storyteller who thrives in a fast-paced environment and is passionate about digital marketing, social trends, and brand advocacy.
Key Responsibilities
• Develop and execute a social media strategy aligned with NMJ’s marketing objectives.
• Utilise strong creative skills to create, shoot, edit and publish engaging content across all social platforms (paid and organic) to increase brand reach and engagement.
• Manage daily social media activity, including posting, crafting engaging captions and responding to comments and messages – with an ‘always on’ approach.
• Work alongside the marketing team to execute influencer and PR campaigns that align with NMJ’s brand values.
• Analyse performance data and provide insights to refine content strategies and drive growth.
• Stay ahead of digital trends, identifying new opportunities for content and engagement.
• Collaborate with Customer Service to ensure timely responses to customer inquiries via social media.
What You’ll Bring
• 1+ years of experience in social media management, content creation, or digital marketing.
• A strong creative eye with the ability to produce compelling content and copy.
• Proficiency in Adobe Suite, scheduling tools, and video editing.
• A passion for community engagement and storytelling.
• A deep understanding of social media trends, analytics, and best practices.
• Excellent communication and organisation skills, with a proactive and adaptable mindset.
What We Offer
• Enjoy flexible work options to suit your needs.
• Access parental leave benefits to support you during life’s special moments.
• Celebrate your birthday with an additional day of leave.
• Receive exclusive staff discounts on our timeless jewellery pieces.
• Work in a beautiful beachside location, just a short stroll from Avalon Beach.
Apply with Us!
Join us in the heart of Sydney’s Northern Beaches, where creativity, craftsmanship, and coastal charm come together. If you’re ready to take the next step in your social media career, we’d love to hear from you!
For more information, contact Phoebe O’Reilly, HR Coordinator via email at phoebe@nataliemariejewellery.com.
If this role sounds like you, simply apply!